Dry, flaky skin is usually cause by low production of oil by the sebaceous glands. In such cases, there isn't enough oil on on skin to create a protective barrier. Eventually, the skin dries out because there's not enough oil to keep moisture from evaporating. Sometimes skin can get so dry that it itches and feels tight. Water itself cannot penetrate the skin, and pouring water on your face can, in fact, take even more moisture away from the face.
DIY treatment - Use a facial moisturizer that absorbs quickly, preferably one without any fragrance. People with dry skin should avoid any type of skin care products with cologne perfume, and alcohol because these cause dryness. Moisturizing lotions with natural oils also prevent moisture loss and add softness.
